Post by account_disabled on Dec 24, 2023 3:56:06 GMT
So much essential data in Site where, what's more, you are at home and where you can say what you want, however you want, without limits and without being subject to the rules of a social media platform of which you are unaware of how it works and the rules of the game. The problem is that a site that works (which brings in business) is complicated and it is an investment (in time and cash). It is therefore very tempting for many to invest in a presence on social networks in the hope that it will go viral. I have talked about it several times without several articles: on the web, it is time for Hope Marketing.
Marketing of hope: we do something hoping that something else will happen. We Email Data invest in LinkedIn, Facebook, Twitter, YouTube, Instagram, Snapchat… without really knowing how these tools work and we hope that something will happen; that simply by being present there, a virality will be created or that customers will find us there. We use social networks as so many communication channels to push our content. But social networks are not communication channels for pushing content.
We remain marked by the consumer and mass media marketing approach where we think that by communicating as widely as possible, we will end up reaching someone who our product or service may be of interest to. For sites, it's a bit the same. Here again, we approach the site as a communication tool. Generally, we put our brochures there and duplicate online what we know about our offline market. The observation that we make with my team is that, from a business perspective, this is an error. Online reality is not a transcription of offline reality. What is true IRL (In Real Life) is not necessarily true online.
Marketing of hope: we do something hoping that something else will happen. We Email Data invest in LinkedIn, Facebook, Twitter, YouTube, Instagram, Snapchat… without really knowing how these tools work and we hope that something will happen; that simply by being present there, a virality will be created or that customers will find us there. We use social networks as so many communication channels to push our content. But social networks are not communication channels for pushing content.
We remain marked by the consumer and mass media marketing approach where we think that by communicating as widely as possible, we will end up reaching someone who our product or service may be of interest to. For sites, it's a bit the same. Here again, we approach the site as a communication tool. Generally, we put our brochures there and duplicate online what we know about our offline market. The observation that we make with my team is that, from a business perspective, this is an error. Online reality is not a transcription of offline reality. What is true IRL (In Real Life) is not necessarily true online.
I'm lonely here.