Post by account_disabled on Mar 5, 2024 10:12:42 GMT
Of course, there are, and were, factors that influence PageRank. We have already talked about the fact that not all links pass the same PageRank value. But what are some of the factors that can (and have previously) influence PageRank? We will see specifically: You need to understand not only what the influencing factors are, but also how they apply to SEO in 2021, which ones you need to leverage, and which ones to avoid as part of your referral tactics. Anchor Text Google's original document referenced link anchor text by stating that "Link text is treated specially in our search engine" and that it "often provides more accurate descriptions of web pages than the pages themselves." In the early days of Google, anchor text had a key influence on a page's ranking.
If you wanted to rank for the term “red shoes,” the more links Venezuela Phone Number you had that used that term as anchor text, the higher you ranked. Link building became a competition among SEOs to see who could get the most exact match anchor text links from pages with high PageRank. It worked (for a while) but it was a pure manipulation of Google's Webmaster Guidelines and, in particular, this tactic was considered a link scheme. Back in 2021, the excessive use of anchor text manipulation has resulted in toxic links and, potentially, manual or algorithmic penalties . The probability of being clicked The probability of a link being clicked is a determining factor for PageRank and is indicated in Google's reasonable surfer patent. The original PageRank algorithm assigned equal weight to links on a page.
Considering that the 2004 Reasonable Surfer patent indicates that not all links are equally likely to be clicked, this means that different values are given to different links, depending on their likelihood of being clicked. Links that are less likely to be clicked are, for example, those in the "terms of service" and banner advertisements, but we may also include links in the footer or similar location. Internal links Internal linking is a powerful SEO tactic, and there's a good reason to use it. With a solid internal link structure you can help PageRank flow through your site, and once you understand how it works, it's easy to see why this tactic can have such a noticeable impact, especially when linking to pages that aren't linked anywhere else. You can learn more about how to use this tactic effectively in our guide to internal linking . Nofollow links NoFollow links prevent (and used to) the flow of PageRank, until recently they became a tip.
If you wanted to rank for the term “red shoes,” the more links Venezuela Phone Number you had that used that term as anchor text, the higher you ranked. Link building became a competition among SEOs to see who could get the most exact match anchor text links from pages with high PageRank. It worked (for a while) but it was a pure manipulation of Google's Webmaster Guidelines and, in particular, this tactic was considered a link scheme. Back in 2021, the excessive use of anchor text manipulation has resulted in toxic links and, potentially, manual or algorithmic penalties . The probability of being clicked The probability of a link being clicked is a determining factor for PageRank and is indicated in Google's reasonable surfer patent. The original PageRank algorithm assigned equal weight to links on a page.
Considering that the 2004 Reasonable Surfer patent indicates that not all links are equally likely to be clicked, this means that different values are given to different links, depending on their likelihood of being clicked. Links that are less likely to be clicked are, for example, those in the "terms of service" and banner advertisements, but we may also include links in the footer or similar location. Internal links Internal linking is a powerful SEO tactic, and there's a good reason to use it. With a solid internal link structure you can help PageRank flow through your site, and once you understand how it works, it's easy to see why this tactic can have such a noticeable impact, especially when linking to pages that aren't linked anywhere else. You can learn more about how to use this tactic effectively in our guide to internal linking . Nofollow links NoFollow links prevent (and used to) the flow of PageRank, until recently they became a tip.
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