Post by martina44300 on Feb 22, 2024 5:46:40 GMT
Don’t be afraid to use the following: ALL CAPS (not for the whole subject line, mind you: just to highlight the occasional word) The word FREE (debatable, don’t sound like spam) An exclamation point! 2. Use geo-location to increase personalization. Collecting and using geolocation info can improve open rates by being personal and relevant. 3. Frame your subject line as a question. Target the question at the types of problems your customers/leads need answers 4. Keep it short. 50 characters or less works best. According to MailChimp, 28-39 had the highest click rate in a study of 200 million emails.
Don’t use the following chintzy tactics: Symbols and special Cyprus WhatsApp Number characters: they might get people opening them out of curiosity, but they make you look cheap. Don’t use FW: in your subject to imply it’s come from a trusted source. That’s shitty marketing. Scams: People have become wary of requests for help. Numbers: details of your special offers (50% off, etc.) can be useful but don’t overuse them or you’ll establish yourself as a sales merchant Names: Using first names in the subject line can actually reduce open rates. Now that we’ve covered the fundamentals of to do and what not to do, here is a 6-step process to improve your open rates: 6-Steps to Improve Email Open Rates Step 1: Be useful and ultra-specific – make sure it’s relevant and useful for your customers.
Step 2: Identify yourself – mention your most identifiable brand product in the subject line, or prefix the subject line with a consistent identifier. Step 3: Be visually different – make your subject stand out visually by trying square brackets, sparing use of capitalization, phone numbers or quotes. Step 4: Use timely topics and urgency that are top of mind, and use urgency occasionally to point out deadlines. Step 5: Use a call-to-action (CTA) by asking a question. Step 6: Test your subject lines so you can repeat what works best. how to write the perfect email subject line Infographic by Litmus.com – Click for full-size version.
Don’t use the following chintzy tactics: Symbols and special Cyprus WhatsApp Number characters: they might get people opening them out of curiosity, but they make you look cheap. Don’t use FW: in your subject to imply it’s come from a trusted source. That’s shitty marketing. Scams: People have become wary of requests for help. Numbers: details of your special offers (50% off, etc.) can be useful but don’t overuse them or you’ll establish yourself as a sales merchant Names: Using first names in the subject line can actually reduce open rates. Now that we’ve covered the fundamentals of to do and what not to do, here is a 6-step process to improve your open rates: 6-Steps to Improve Email Open Rates Step 1: Be useful and ultra-specific – make sure it’s relevant and useful for your customers.
Step 2: Identify yourself – mention your most identifiable brand product in the subject line, or prefix the subject line with a consistent identifier. Step 3: Be visually different – make your subject stand out visually by trying square brackets, sparing use of capitalization, phone numbers or quotes. Step 4: Use timely topics and urgency that are top of mind, and use urgency occasionally to point out deadlines. Step 5: Use a call-to-action (CTA) by asking a question. Step 6: Test your subject lines so you can repeat what works best. how to write the perfect email subject line Infographic by Litmus.com – Click for full-size version.