Post by account_disabled on Feb 17, 2024 9:12:23 GMT
Unfortunately, in all the excitement we forgot about the conversion goal and the target audience and went off on a design trip that resulted in a page that actually scared off more leads than it generated. A simple way to avoid this mistake Define a clear conversion goal before you even start thinking about optimizing your landing page and keep it top of mind in every step of the optimization process. When your design draft is done, go over the individual elements one at a time and ask yourself, “How will this element help prospects make the right decision?” If the answer is, “Hmm, I’m not sure – but it looks cool!” you may want to consider whether that element should even be on the landing page. As my friend Roger Dooley says.
Tweet this « 2. Basing Optimization Decisions On Whims and Personal Buy TG Database Preferences In LPO, the quality of your work will ultimately be measured by the impact it has on conversion – not how beautiful it makes the page look or how sexy it makes the copy sound. If you want to be a successful optimizer, it’s important that the changes you make are informed solutions to real problems – and not just arbitrary guesses. How I used to get it wrong I used to base my optimization efforts on whatever felt good or seemed like a great idea in the moment. This approach gave me immediate creative satisfaction but rarely did it result in conversion lifts.
I’ve wasted precious time working on minor design details when there were much more fundamental issues that needed to be resolved. Small creative changes are fun a lot of fun to geek out on, but they rarely have direct impact on conversion if basic things like your headline are off. Here’s an example where changing a headline increased sign-ups on a betting forum landing page by 41.14%: landing-page-optimization-mistakes-2 In this case, the headline treatment did not come about on a whim or because I felt that it sounded awesome. This headline was created based on data on target audience insight.
Tweet this « 2. Basing Optimization Decisions On Whims and Personal Buy TG Database Preferences In LPO, the quality of your work will ultimately be measured by the impact it has on conversion – not how beautiful it makes the page look or how sexy it makes the copy sound. If you want to be a successful optimizer, it’s important that the changes you make are informed solutions to real problems – and not just arbitrary guesses. How I used to get it wrong I used to base my optimization efforts on whatever felt good or seemed like a great idea in the moment. This approach gave me immediate creative satisfaction but rarely did it result in conversion lifts.
I’ve wasted precious time working on minor design details when there were much more fundamental issues that needed to be resolved. Small creative changes are fun a lot of fun to geek out on, but they rarely have direct impact on conversion if basic things like your headline are off. Here’s an example where changing a headline increased sign-ups on a betting forum landing page by 41.14%: landing-page-optimization-mistakes-2 In this case, the headline treatment did not come about on a whim or because I felt that it sounded awesome. This headline was created based on data on target audience insight.
I'm lonely here.