Post by account_disabled on Mar 9, 2024 10:06:54 GMT
The study of consumer psychology is characterized by a plethora of intertwined topics, all with an irresistible fascination for those who know how to identify their implications: from the analysis of the perceptive process to gender differences in the choice of products or services; from learning and memorization circuits to the role of emotion and affectivity in communication. Knowing what really happens in the minds of those who see an advertising message or who participate in a consumer experience is no small feat: the results that emerge trace the path to subsequent actions, but even more add elements that bring us closer together to the public of our interest, whose knowledge will be more in-depth, personal and intimate. Let's look at some elements together and how we can start putting its principles into practice.
Although consumer psychology is now an object of attraction and investigation for Germany Phone Number many marketing professionals, we must not think that it is the same for all those who work in this field. Whether it is or not, in fact, depends, and mainly depends on the mentality and personality characteristics of those who deal with it. As in everyday life, getting to know others becomes interesting when we first understand that we have to move from the center of the scene to place the object of our interest there in our place . In this case the consumer or user of the message. Companies that consider it essential to pursue a communication line that appeals to those who create it or the entrepreneur who finances it, it is logical that they have no interest in knowing their audience fully.
The result in these cases will be considered good if it satisfies the narcissistic desire to like oneself , and not to be liked . With all due respect to the return on investment or optimization of resources. The problem is that those who deal with communication and marketing are not artists who find in their creation the way to convey their being and their vision of the world: those who deal with branded messages and advertising normally also pursue other objectives, i.e. be interesting to a certain group of people, gain their trust, ensure that they spark conversations, ask questions, purchase, share their experience and so on. Introduction to consumer psychology.
Although consumer psychology is now an object of attraction and investigation for Germany Phone Number many marketing professionals, we must not think that it is the same for all those who work in this field. Whether it is or not, in fact, depends, and mainly depends on the mentality and personality characteristics of those who deal with it. As in everyday life, getting to know others becomes interesting when we first understand that we have to move from the center of the scene to place the object of our interest there in our place . In this case the consumer or user of the message. Companies that consider it essential to pursue a communication line that appeals to those who create it or the entrepreneur who finances it, it is logical that they have no interest in knowing their audience fully.
The result in these cases will be considered good if it satisfies the narcissistic desire to like oneself , and not to be liked . With all due respect to the return on investment or optimization of resources. The problem is that those who deal with communication and marketing are not artists who find in their creation the way to convey their being and their vision of the world: those who deal with branded messages and advertising normally also pursue other objectives, i.e. be interesting to a certain group of people, gain their trust, ensure that they spark conversations, ask questions, purchase, share their experience and so on. Introduction to consumer psychology.